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| The Testimonials page from an older version of my website |
Testimonials and reviews are essentially the same thing.
They are words of praise from satisfied clients. In this article, I use
the two words interchangeably.
Testimonials
can really help promote your business. If you have a website,
definitely ask for testimonials! If you don’t currently have a website
for your business, I still recommend asking your clients for
positive—written—remarks about your business and services. You can use
them in other ways besides on the Web. Have self-addressed stamped
postcards you can hand out to your clients for them to write a review
and send back to you. Keep these for future promotional use. If these
reviews are on the Internet, you already have them in a secure place for
future use.
How do you get testimonials? Sometimes your clients may write a review on Google or other review sites without your even knowing. But asking for a testimonial is a sure way to actually have something written for others to read about how a client loved your service(s).
Let your client know they don’t need to write a novel—just a sentence or two about the quality of your service and about you as a (qualified) aesthetician. Asking people to do something to help promote your business may seem like an inconvenience, but keeping your business alive and thriving is what you, the business owner, are all about—or you should be. Don’t force the issue, but you may be surprised how happy and willing most of your clients will be to saying nice things about your facial and their experience at your salon.
How do you get testimonials? Sometimes your clients may write a review on Google or other review sites without your even knowing. But asking for a testimonial is a sure way to actually have something written for others to read about how a client loved your service(s).
Let your client know they don’t need to write a novel—just a sentence or two about the quality of your service and about you as a (qualified) aesthetician. Asking people to do something to help promote your business may seem like an inconvenience, but keeping your business alive and thriving is what you, the business owner, are all about—or you should be. Don’t force the issue, but you may be surprised how happy and willing most of your clients will be to saying nice things about your facial and their experience at your salon.
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| The Write a Review page from an older version of my website |
On the back side of an instruction sheet I have for one of my products, I put a request for a review. All new clients get this sheet in with their take-home packet and samples. I’m not verbally asking so the client can write something or not, and no pressure whatsoever is involved. I personally don’t like being confronted and I don’t want to put pressure on any of my clients. If a client loves the service I am providing, spending a few minutes writing a testimonial on the Internet is not asking for a lot. If they’re happy with your services more often than not clients are happy to share what they know.
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| My request for a review on the back side of an instruction sheet. |
Don’t be shy—ask for reviews. It will help build your business and enable you to help more clients!
