#6 of 6 Important Questions: Why?

If you haven’t read the opening article to this 6-part series, please see 6 Important Questions to ask yourself before opening a business. The last installment in this 6-part series is: Why?

• Why do you want to own your own business?
• Why are you an aesthetician?
• Why not work for a company and be an employee?
• Why do you think this will work/succeed?

To me, these are almost all rhetorical questions. If you don’t know the answers, my next question is why not? Before you venture into something as risky as owning your own business, I recommend having a down and dirty chat with yourself (many times) to figure out the answers to these and all of the other questions in this 6-part series. Without the answers, you may find yourself out in the middle of the ocean without any oars. You certainly can succeed in business without knowing the answers to these questions, but again—my question is why not ask them? Why wouldn’t you—before you start your business—try and find out as many answers to as many questions as you can think of? 

I hope this series of articles has been helpful. I hope the questions posed and your personal answers to them helped to put things in perspective for you. I actually hope they scared you a little bit and made you stop for a moment and really dig deep to find the answers. The next step for you is to go out into the world and ask your own questions. Ask as many questions as you can as often as you can. If you aren’t asking, you aren’t getting answers. And you want all the answers you can find—even the answer to your prayers in the form of a busy and successful business.

To recap, here are the links to the precious articles in this series. Read them, reread them, and come up with more questions on your own. 

• 6 Important Questions to ask yourself before opening a business
• #1 of 6 Important Questions: Who?
• #2 of 6 Important Questions: What?
• #3 of 6 Important Questions: Where?
• #4 of 6 Important Questions: When?
• #5 of 6 Important Questions: How?

I wish you all the best of luck and good fortune. Owning a business can be a gratifying, satisfying adventure. I know it has been for me—21 years and counting.