First-Time Client Information Packets

My basic Client Take-Home Packet

Just like the title of this post suggests, I like to give my client a lot of information on her first visit with me—and throughout the life of her being in my care. The following is what a client I’m seeing for the first time leaves my salon with. Occasionally someone will come in (many times on a gift certificate) who I can tell right off the bat does not want to talk, talk about her skin, get my advice, nor leave with samples. In these cases, although rare, I listen to the signs and signals I’m receiving and just give a great facial. These few clients don’t leave with anything unless they inquire before they exit my salon. Usually—99% of the time—first-timers leave with the following “packets”:

• My business card
• My referral program card
• Product instruction card
• Product brochure
• Any incidental information sheets
• Product Samples

All of the above items have a corresponding blog post. Simply click on the title to be taken to that article. Read through these to get an idea of how I take care of my clients, first-timers and regulars alike.

I have several different-sized bags for products as well as for Information Packets. I don’t want a client to just shove all these ingredients into her purse; I like everything to be neat and together in a nicely presented bag. Sometimes I just put the samples in a little colored mesh bag and leave the paperwork put together in the product brochure. (Yonka’s brochure is fairly big and thick, so all other papers fit in there nicely.) I rarely sell a first-time client products on her initial visit—I want her to try the appropriate product samples at home first. But sometimes she needs cleanser or toner, something that isn’t as skin type specific as a cream, so I’ll put the Information Packet in the same bag with her purchase(s).

However you want to or currently handle product instructions and your business information, do be sure to hand something to your first-time clients to take home.