The following press release was written by a publicist I met when I first moved to Chicago. I was in the midst of writing my second book (Skin Care A to Z) and had just found this sweet storefront space that I ended up finishing out myself. As I mentioned in the previous press release post Press Releases to Promote Your Business—Skin Care Pro Launches New Website (see link below), you don’t have to necessarily hire someone to write for you, but there is a formula to press releases that you might want to rely on an expert to know about. This press release still comes up in a google search for my business, albeit not on the first page.
Carolyn Ash Skin Care Opens First Salon in Chicago
Leading Aesthetician, Author
Adds Personal Touch to Every Facial
Carolyn
Ash, a renowned skin care specialist, aesthetician and author will
personally supervise the opening of the new salon and provide treatments
to a select list of new clients. She brings with her a staff that has
been personally trained in the art of her signature facial, an
experience that relies on the human touch to refresh the skin from the
inside and out.
“Chicago was the natural choice for our first new location,”
said Carolyn Ash. “Chicagoans are undaunted by the famously frigid
winter winds and hot, humid summer days. I am eager to teach new ways to
manage the elements with a skin care routine that limits stress,
improves diet and enriches the skin from within.”
Clients
accustomed to facials done with steam machines, motorized brushes,
vacuums, Galvanic current shock treatments, high-frequency electrodes,
and oxygen blasting will be pleasantly surprised to find none of them at
Carolyn Ash. The Carolyn Ash experience begins with a professional
analysis of your skin’s condition before an hour of relaxing, invigorating treatments is administered completely by hand.
Carolyn
Ash first gained national recognition while at the Spa at the Crescent
in Dallas. Her approach was recognized as “Best Facial in Dallas” by D Magazine and “Best Facial”
by W Magazine. A tenure at The Regent Beverly Wilshire (Beverly Hills,
CA) preceded the debut of her own spa in the prestigious Highland Park
neighborhood of Dallas.
While Carolyn Ash Skin Care is recognized as one of the nation’s best, the word “exclusive” is of no interest to its founder. “We want our skin treatments to feel luxurious, not intimidating,” Ash explained. “I am eager to help our new clients to create a skin care routine that they can understand, execute and enjoy.”
Carolyn Ash also authored the popular book Timeless Skin: Healthy Skin for a Lifetime (Splash Publishing, 2000). Her second effort, Skin Care from A to Z (Splash Publishing, 2004),
will continues the path blazed by the first book. Filled with reader
emails and her responses as well as case studies from Ash’s salon files,
this new book will continue to help readers understand their skin and
how to care for it.
Carolyn
Ash Skin Care is located at 2480 N. Lincoln (at Altgeld) in Chicago.
For an appointment, call (773) 528-xxxx. YonKa-Paris skin care products
are available in the storefront, open Tuesday—Friday 10am-6pm. Saturdays 10am-4pm. Mondays are by appointment only.
For more information, see:
For more information, see:
